|
The increasing speed of business has shortened buy/sell cycles. The web allows buyers to locate appropriate solutions faster than ever before, and faster methods of communication (web, email, phone calls, and overnight delivery) create a quicker proposal and close process. The combined effect of these tools is that prospects spend less time in searching for and gathering information about their purchases. This leaves a smaller window of opportunity during which to contact a prospect and make them aware of the solution to their problem.
View Entire Article
|
