MarketSense names B-to-B Agency Veteran to Lead Marketing Services

Chicago, February 5, 2007 — Doug Davila, a well-known business-to-business marketer and educator, has joined MarketSense to lead agency growth.

Davila joins MarketSense to direct the agency brand and its marketing and promotional efforts. “Doug’s well-respected in the btob community both here in Chicago and nationally, with a strong track record in business development and agency marketing. He will help our brand create a greater impact in the market and generate new business opportunities for us as well,” said Andrew Mahler, President of MarketSense.

Davila joins MarketSense from Slack Barshinger, where he led that agency’s strategic and growth initiatives for three years. Previously he led business development and agency marketing for Moveo Integrated Branding. Davila also teaches several marketing classes at the University Of Chicago Graham School and is on the board of the Chicago Chapter of the American Marketing Association.

Headquartered in Suburban Chicago, MarketSense is a privately-held integrated firm specializing in marketing, software development and lead management. Working exclusively with business-to-business marketers, MarketSense is unique in creating closed-loop programs that span Marketing, IT and Sales to deliver stronger brands and profitable customer relationships.

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About MarketSense MarketSense (www.market-sense.com) is a full-service advertising, web development, lead management and sales support firm that specializes in helping business marketers build strong brands and efficiently deliver profitable customers. Now entering its 20th year in business, MarketSense has been named one of the top business-to-business agencies in the country by Crain’s BtoB magazine. Its award-winning work has received accolades from organizations such as the Business Marketing Association and Web Marketing Association. Based in suburban Chicago, the agency’s client list includes leading business marketers such as Aramark, Bosch Rexroth, Emerson, Sealy and Stanley Tools.