American of Martinsville Names MarketSense Agency-of-Record

Chicago, Feb. 2, 2008 — MarketSense, a leading Chicago-area business-to-business marketing communications, lead management and sales support firm, today announced that it has been chosen as agency of record by American of Martinsville, one of the world's leading manufacturers of contract furniture.

MarketSense will develop a fully integrated business-to-business campaign, including brand development, print and online advertising, public relations, web development, direct marketing, tradeshow support and lead management.

"We are excited to be working with MarketSense. They are uniquely positioned to help us build our brand, generate on and offline demand, and close the loop by helping us to manage our leads and support our sales force," said Leo Vogel, Senior Vice President of Sales and Marketing.

With global production facilities and over 1000 employees, American of Martinsville manufactures inline casegoods and seating for guest rooms and public spaces. Its custom services division AOM Studios™ works in partnership with clients to create unique, wholly custom furniture solutions.

Headquartered in Suburban Chicago, MarketSense is a privately-held, integrated firm specializing in marketing, software development and lead management. Working exclusively with business-to-business marketers, MarketSense is unique in creating closed-loop programs that span Marketing, IT and Sales to deliver stronger brands and profitable customer relationships.

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About American of Martinsville Headquartered in Martinsville, VA, American of Martinsville (AOM) is one of the world's leading manufacturers of contract furniture, serving the industries of hospitality, senior living, and government. AOM offers a broad portfolio of inline casegoods and seating products as well as custom design services through their AOM Studios™. A commitment to reliability, style, quality and customer service has been the hallmark of AOM for over 100 years. www.americanofmartinsville.com

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About MarketSense MarketSense (www.market-sense.com) is a full-service advertising, web development, lead management and sales support firm that specializes in helping business marketers build strong brands and efficiently deliver profitable customers. Now entering its 20th year in business, MarketSense has been named one of the top business-to-business agencies in the country by Crain’s BtoB magazine. Its award-winning work has received accolades from organizations such as the Business Marketing Association and Web Marketing Association. Based in suburban Chicago, the agency’s client list includes leading business marketers such as Aramark, Bosch Rexroth, Emerson, Sealy and Stanley Tools.