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With a well-established presence in the printing industry, Original Smith Printing (OSP) asked MarketSense, to help them launch a new division of their company called Zellmark. Offering specialized expertise in online marketing and printing logistics, Zellmark needed a brand identity and image distinct from — yet complementary to — OSP. MarketSense created a series of direct mail pieces as part of the project to raise visibility and credibility of the new company and communicate Zellmark's unique capabilities to prospective customers. The campaign also included a telemarketing follow-up to set demo appointments for the sales team.
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