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As this venture capital start-up company came to market with a revolutionary new Internet-based pricing tool for car dealers, the challenge was to capture the spirit of the product without having it get lost in any existing category. The new corporate identity elicited feelings of innovation, power, proactive results, uniqueness, ease of use, and leading-edge technology. The color choices of metallic silver and orange, custom fonts, and clean aesthetics were all chosen for their strong connections to both technology and automotive sectors. Stay tuned for updates to this page, as vAuto has created a lot of buzz through this company launch and branding campaign.
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