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To effectively communicate the entire Syclo message to all prospective customers, MarketSense redesigned Syclo's Web site to combine all products under a single menu item and eliminate the drop–down menus. This allows them to guide the visitor through an explanation of both the platform and the suite of eay-to-deploy solutions for specific applications. A "Why Syclo" section was added to the site to effectively communicate to each audience type how Syclo could increase their specific ROI.
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