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To take Syclo´s proven success within the maintenance departments of Global 100 companies and expand within other areas of those companies, Syclo needed to refine their message. MarketSense developed messaging built around using "able" words (i.e. enable, deployable, etc.) to describe benefits and features of taking business processes mobile with Syclo. This flexible core idea helped shape the specific messaging for each offering of Syclo, and also helped to clearly communicate how Syclo's solutions worked to achieve the benefits promised.
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