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As a global leader in package and equipment monitoring devices, ShockWatch needed to connect with its customers at both an emotional and benefit level, not just at a technical one. The "Damage Prevention. We’re On It" brand platform accomplished all three. The rebranding was rolled out across a range of materials, including brochures, Web sites, presentations, and advertising. Most importantly, domestic and international sales people – as well as channel partners – were all included in an internal campaign that ensures the company always speaks with one voice.
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