Shadescapes umbrellas is an exclusive importer of both the Shademakers and Paraflex brands. With the addition of the Paraflex line, Shadescapes needed to be able to provide messaging that would work for both lines, as well as, different audiences, and speak to the beauty and finely engineered features of their products. The “Only Nature Compares” brand platform accomplished all three. The rebranding was rolled out across different media including a catalog, tradeshow handouts, e-mail campaigns, and advertisements.
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