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Case Study: Proposal Generators

CLIENT:
A major designer and manufacturer of power control and switching systems.
CHALLENGE:
The client was saddled with a manual system of assembling paper documents from a massive archive of technical data, and hand making copies of engineering submittals. Client wanted to put all technical documents into PDF format on CDs.
SOLUTION:
MarketSense advised the client to avoid a CD solution and develop a web application that could assemble complete submittals.

We developed a web based solution that captured all technical documents in past, present, and future versions, tied them to a vast combination of part numbers while combining it with boilerplate submittal material. This streamlined the ability of the client to login and easily create a new submittal, specify the equipment, choose from a generated list of related documents, create a cover letter and save a submittal.

That submittal could then be shared with the client through a client-specific web interface, or sent as a PDF or distributed on paper. The system would then retain a permanent record of all submittals with exactly the versions of technical document first included.
RESULTS:
The client is able to assemble proposal submittals in a fraction of the time it took before, and with significantly greater quality, presentation style, and flexibility. MarketSense brought value to this situation through our marketing and lead management perspectives identifying a part of the client's business process that was less than optimal. Our ability to draw on the web development team to streamline the process far beyond a simple CD of PDFs helped accelerate the client's sales process, while doing it with less time and effort.
   
 
   
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