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MarketSense created a new brand platform and tagline for OSP — "enjoy the process" — to rebrand them as a nationwide printer with leading-edge technologies and capabilities. As part of the project, MarketSense designed a new Web site to showcase OSP's printing capabilities, creativity, and unique offerings. Featured sections of the site include a Careers page that serves as a recruiting tool, an online facility tour in Flash, a printing glossary, and downloadable PDFs with printing tips.
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