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With a well-established presence in the printing industry in the Midwest region, Original Smith Printing asked MarketSense to rebrand them as a nationwide printer with leading-edge technologies and capabilities. MarketSense created a new tagline for OSP — "enjoy the process" — to convey their commitment to over-the-top customer service and the highest quality printing products, as well as the sense of fun and adventure that OSP brings to their work. The project involved creating a new corporate brochure, Web site, direct mail campaign, stationery, business cards, and graphic standards to serve as a model of their printing capabilities, creativity, and unique offerings.
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