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When Numismatic Guaranty Corporation created The Collectors Society and The NGC Registry (a place for collecting enthusiasts to display coin collections and compete for awards and recognition), they asked MarketSense to give The Registry its own identity, complete with a logo, collateral materials, and an ad campaign. The NGC Registry is used by a passionate group of collectors, and the "Your Kind of World" campaign taps into this enthusiasm in a playful yet relevant fashion, and has helped raise membership levels to an all-time high.
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