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KNAACK, a division of Emerson, is a manufacturer of construction site job boxes, as well as truck and van boxes through their WEATHER GUARD division. Because of the diversity of these two core product lines, it was decided that they would be separated into two sites. The new KNAACK site is driven by a content management system (CMS) and incorporates Flash and other interactive components. The site is also optimized for organic searching. Lead flow has increased dramatically, and all leads are quickly filtered and distributed through a back-end tie-in to MarketSense’s lead management process.
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