The status quo was not enough for Andy Mahler and Peter Wroblewski. Friends and coworkers at a Chicago marketing agency, they were frustrated with the traditional ad agency's inability to look beyond traditional media and creative execution to achieve results.

So, in 1988, they started MarketSense.

Focusing initially on the challenging Business-to-Business market, they established additional expertise in highly targeted direct marketing and public relations, proving these to be lower cost sources of high-quality leads. In addition, they conceived and developed a lead management service that both met clients' logistical needs and instilled closed-loop accountability through the integrated process and media effectiveness and sales management reporting.

The company has continued to grow by anticipating and reacting to changing client requirements, business conditions, and technology. New services were added over the years— Web development, telemarketing, data cleanup/consolidation, e-communications, fulfillment—all in support of the original vision of exploring new ways to produce sales results and strengthen brand recognition for their clients.

Today, more than ever, this array of services and marketing expertise enable MarketSense to provide The Power of Perspective—an ability to select the optimal mix of services to meet your precise marketing and sales support needs.