BURR RIDGE, Ill. (August 14, 2011) — MarketSense, a leading full-service business-tobusiness marketing services company, announced the addition of Tony Riley to its account services team. Tony, who was responsible for the launch of more than 250 web applications outside the U.S. in 2011, brings valuable web and international experience to the company.

Prior to joining MarketSense, Tony had a three-year stint as the account director for Universal Technical Institute. He then joined the executive management team at PowerChord Inc., where he directed account services and managed accounts in Sweden, Denmark and Norway. He has a degree in marketing from Southeast Missouri State University.

“We’re thrilled to have Tony join our team,” said Tim Cook, MarketSense co-president and director of client services. “His energy and experience will be a strong asset for the accounts
he will be working on. His international experience will pay off for many of our growing and new accounts.”

Tony will be working on lead generation and interactive projects specializing in the petroleum and engineering industries.

For more information on interactive b2b marketing solutions from MarketSense, contact Andrew Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (July 5, 2011) — MarketSense, a leading full-service business-to-business marketing services firm, was awarded two B2 Awards of Excellence from the Business Marketing Association (BMA) of Chicago for its work with two top clients: KNAACK and Western Petroleum. Focusing on more than just the entries’ aesthetic appeal, these awards honor the balance between creative and results. This competition included 27 categories and 200 divisions, covering the breadth of business-to-business marketing and communications.

MarketSense won the award of excellence for the KNAACK Nifty Fifty Giveaway in the Email, Customer Acquisition, Single or Campaign division, and the award of excellence for the Western Petroleum logo in the Corporate Logo division.

These wins are the most recent of MarketSense’s more than 14 BMA awards in the last four years. Regarded as the “oldest, largest and most prestigious business-to-business communications award programs,” the current B2 Awards recognize traditional B2B advertising as well as strategy and some business-to-consumer applications.

For more information on the closed-loop, ROI-driven MarketSense B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. (May 22, 2011) — MarketSense, a leading full-service business-to-business marketing services company, announced today that it won five 2011 Tower Awards in the Business Marketing Association (BMA) of Chicago’s annual competition. The award-winning work represents campaigns and promotions for three top clients — Cision US, KNAACK and vAuto — as well as a self-promotion project.

Specifically, MarketSense received: a Bronze Award in the Animation / Motion Graphics category for the Cision Web 3.0 project; a Bronze Award in the Social Media / New Media
Campaigns category for the Cision Joe Blog campaign; a Silver Award in the Promotional Material — Special Promotions category for the KNAACK Suck It Up promotion; a Silver Award in the Exhibitions / Trade Shows — Trade Show Marketing Program category for the vAuto program; and a Gold Award in the Agency Promotion Material category for the MarketSense white paper The Dating Guide to SEO: How to Have a Healthy Relationship with B2B SEO.

The annual Tower Awards acknowledges business-to-business sales and marketing campaigns of superior quality that also drive significant business revenue. This year, 64 companies submitted 311 entries across 38 award categories. The BMA presented the awards at its annual gala and ceremony May 11, 2011, at Hotel Sax in Chicago.

“It’s a great honor to receive such positive recognition from the BMA,” said Tom Barg, executive creative director and co-president of MarketSense. “The real achievement is knowing that our work delivered what we intended: greater business opportunity for our clients.”

For more information on MarketSense’s closed-loop B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (April 5, 2011) — MarketSense, a leading full-service business-to-business marketing services firm, won three “Best Of” awards in the 2011 Internet Advertising Competition (IAC). All three awards recognize MarketSense’s work for Cision, the leading global provider of public relations software and services.

The Cision 2010 holiday greeting won the Best Public Relations Integrated Ad Campaign and Best Public Relations Social Media Campaign awards, and the CisionInfluence Website won the Best Public Relations Website award. These projects represent just a small segment of the results-driven advertising campaigns MarketSense has developed as Cision’s marketing partner. Links to the award-winning work may be found at www.iacaward.org/iac/winners.asp.

Produced by the Web Marketing Association, the annual IAC Awards honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the best in award-winning Internet advertising. As the IAC website states, “Now more than ever, marketing on the Internet is a competitive environment. Corporate marketing and Internet professionals constantly need to validate their efforts and provide clients and senior management with independent feedback as to the quality of the work being performed.”

“Winning three IAC Awards in one year is a great honor,” said Andrew Mahler, CEO and cofounder at MarketSense. “We know our work performs well for Cision, but it’s a real bonus to receive such highly esteemed recognition within the industry.”

The 2011 IAC Awards are only the most recent in MarketSense’s long history of honors, including one other IAC Award. MarketSense has also won numerous Pro-Comm Awards and Tower Awards through the Business Marketing Association. In addition, B2B Magazine has named MarketSense a top agency for four consecutive years.

For more information, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (February 3, 2011) — MarketSense, a leading full-service business-to-business marketing services company, announced it has published a new white paper detailing successful strategies for search engine optimization. The Dating Guide to SEO: How to Have Healthy Relationship with B2B SEO is available for download on the agency’s website.

MarketSense drew on its extensive experience in search engine marketing to compile the new insights and expert strategies spelled out in the guide. It is the latest in an ongoing series of publications MarketSense develops to help B2B companies better market their products and services. 

“Building an effective SEO strategy is a lot like dating. Sometimes you have to make changes within yourself for the sake of the relationship.,” says Tim Cook, co-president and director of account services. “Under our guidance, they can improve their strategy. This paper outlines the five main approaches to SEO that we see in the marketplace, and then offers pointers for how to make the relationship more fulfilling.”