BURR RIDGE, Ill. (August 14, 2011) — MarketSense, a leading full-service business-tobusiness marketing services company, announced the addition of Tony Riley to its account services team. Tony, who was responsible for the launch of more than 250 web applications outside the U.S. in 2011, brings valuable web and international experience to the company.

Prior to joining MarketSense, Tony had a three-year stint as the account director for Universal Technical Institute. He then joined the executive management team at PowerChord Inc., where he directed account services and managed accounts in Sweden, Denmark and Norway. He has a degree in marketing from Southeast Missouri State University.

“We’re thrilled to have Tony join our team,” said Tim Cook, MarketSense co-president and director of client services. “His energy and experience will be a strong asset for the accounts
he will be working on. His international experience will pay off for many of our growing and new accounts.”

Tony will be working on lead generation and interactive projects specializing in the petroleum and engineering industries.

For more information on interactive b2b marketing solutions from MarketSense, contact Andrew Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (July 5, 2011) — MarketSense, a leading full-service business-to-business marketing services firm, was awarded two B2 Awards of Excellence from the Business Marketing Association (BMA) of Chicago for its work with two top clients: KNAACK and Western Petroleum. Focusing on more than just the entries’ aesthetic appeal, these awards honor the balance between creative and results. This competition included 27 categories and 200 divisions, covering the breadth of business-to-business marketing and communications.

MarketSense won the award of excellence for the KNAACK Nifty Fifty Giveaway in the Email, Customer Acquisition, Single or Campaign division, and the award of excellence for the Western Petroleum logo in the Corporate Logo division.

These wins are the most recent of MarketSense’s more than 14 BMA awards in the last four years. Regarded as the “oldest, largest and most prestigious business-to-business communications award programs,” the current B2 Awards recognize traditional B2B advertising as well as strategy and some business-to-consumer applications.

For more information on the closed-loop, ROI-driven MarketSense B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. (May 22, 2011) — MarketSense, a leading full-service business-to-business marketing services company, announced today that it won five 2011 Tower Awards in the Business Marketing Association (BMA) of Chicago’s annual competition. The award-winning work represents campaigns and promotions for three top clients — Cision US, KNAACK and vAuto — as well as a self-promotion project.

Specifically, MarketSense received: a Bronze Award in the Animation / Motion Graphics category for the Cision Web 3.0 project; a Bronze Award in the Social Media / New Media
Campaigns category for the Cision Joe Blog campaign; a Silver Award in the Promotional Material — Special Promotions category for the KNAACK Suck It Up promotion; a Silver Award in the Exhibitions / Trade Shows — Trade Show Marketing Program category for the vAuto program; and a Gold Award in the Agency Promotion Material category for the MarketSense white paper The Dating Guide to SEO: How to Have a Healthy Relationship with B2B SEO.

The annual Tower Awards acknowledges business-to-business sales and marketing campaigns of superior quality that also drive significant business revenue. This year, 64 companies submitted 311 entries across 38 award categories. The BMA presented the awards at its annual gala and ceremony May 11, 2011, at Hotel Sax in Chicago.

“It’s a great honor to receive such positive recognition from the BMA,” said Tom Barg, executive creative director and co-president of MarketSense. “The real achievement is knowing that our work delivered what we intended: greater business opportunity for our clients.”

For more information on MarketSense’s closed-loop B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (April 5, 2011) — MarketSense, a leading full-service business-to-business marketing services firm, won three “Best Of” awards in the 2011 Internet Advertising Competition (IAC). All three awards recognize MarketSense’s work for Cision, the leading global provider of public relations software and services.

The Cision 2010 holiday greeting won the Best Public Relations Integrated Ad Campaign and Best Public Relations Social Media Campaign awards, and the CisionInfluence Website won the Best Public Relations Website award. These projects represent just a small segment of the results-driven advertising campaigns MarketSense has developed as Cision’s marketing partner. Links to the award-winning work may be found at www.iacaward.org/iac/winners.asp.

Produced by the Web Marketing Association, the annual IAC Awards honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the best in award-winning Internet advertising. As the IAC website states, “Now more than ever, marketing on the Internet is a competitive environment. Corporate marketing and Internet professionals constantly need to validate their efforts and provide clients and senior management with independent feedback as to the quality of the work being performed.”

“Winning three IAC Awards in one year is a great honor,” said Andrew Mahler, CEO and cofounder at MarketSense. “We know our work performs well for Cision, but it’s a real bonus to receive such highly esteemed recognition within the industry.”

The 2011 IAC Awards are only the most recent in MarketSense’s long history of honors, including one other IAC Award. MarketSense has also won numerous Pro-Comm Awards and Tower Awards through the Business Marketing Association. In addition, B2B Magazine has named MarketSense a top agency for four consecutive years.

For more information, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (February 3, 2011) — MarketSense, a leading full-service business-to-business marketing services company, announced it has published a new white paper detailing successful strategies for search engine optimization. The Dating Guide to SEO: How to Have Healthy Relationship with B2B SEO is available for download on the agency’s website.

MarketSense drew on its extensive experience in search engine marketing to compile the new insights and expert strategies spelled out in the guide. It is the latest in an ongoing series of publications MarketSense develops to help B2B companies better market their products and services. 

“Building an effective SEO strategy is a lot like dating. Sometimes you have to make changes within yourself for the sake of the relationship.,” says Tim Cook, co-president and director of account services. “Under our guidance, they can improve their strategy. This paper outlines the five main approaches to SEO that we see in the marketplace, and then offers pointers for how to make the relationship more fulfilling.”

BURR RIDGE, Ill. — (Dec. 23, 2010) — MarketSense, a leading full-service business-to-business marketing services company, has announced it has been selected by Crain Communications’ BtoB magazine as one of 2011’s top agencies.

This is the fifth consecutive year that MarketSense has received the esteemed title from the industry-leading publication. By embracing technology-enabled services, MarketSense distinguishes itself as a different type of agency. Its synthesis of traditional and digital marketing provides a unique approach for its expanding client base.

“2010 has been a great year for MarketSense. We are thrilled to be working with many new clients, including Siemens, General Electric and Western Petroleum,” said Tim Cook, co-president and director of account services of MarketSense. “More importantly, we thank our long-term clients — many of whom have been with us for 10 years or more. B2B marketing is constantly evolving, and we look forward to staying at the forefront of strategy and tactics that propel our clients’ businesses.”

For more information on the closed-loop, ROI-driven MarketSense B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (Nov. 12, 2010) — MarketSense, a leading full-service business-to-business marketing services firm, has announced the launch of the Collection Manager from client Numismatic Guaranty Corporation (NGC).

The Collection Manager, which went live in June, offers NGC Collectors Society members a place to publicly showcase coin collections, track purchase information and compete with fellow collectors — for free. NGC Collectors Society is NGC’s interactive online community of more than 100,000 members — including more than 10,000 paid memberships.

“The Collection Manager is the most significant enhancement to the Collectors Society toolkit since the NGC Registry launch in 2002,” said Steve Eichenbaum, NGC’s chief executive officer. “We plan and develop new tools like the Collection Manager based on feedback from members. Our ultimate goal is to provide them with resources to build better collections.”

The Collection Manager allows users to store information about coins they own, as well as ones they would like to buy, sell or trade. The tool’s search capabilities offer customized lists, filtering options and image hosting. Members can also manage more types of coins than before, including raw coins and coins graded by other companies.

“The Collection Manager is a business-generation tool for NGC,” explained Kevin Coe, MarketSense’s vice president of technology. “Its increased tracking ability drives engagement in the hobby, creating new territory to acquire members and grade additional coins.”

With the success of the Collection Manager for coins, MarketSense and NGC look forward to implementing similar tools for comics and paper money.

For more information, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, Ill. — (July 12, 2010) — MarketSense, a leading full-service business-to-business marketing services firm, announced today that it has acquired two new clients: Siemens Industry Inc. and Western Petroleum Company.

MarketSense will work with the Large Drives Applications (LDA) division of Siemens Industry Inc. to develop a robust sales tool for extensive channel marketing. The tool will incorporate multimedia content to educate the sales force on the many selling points of Siemens LDA products. “The creative challenge of this project is helping salespeople understand and sell incredibly sophisticated products for use in specific applications,” said Tom Barg, executive creative director and co-president at MarketSense. “We’re excited to partner with Siemens on this important initiative and look forward to seeing our efforts deliver strong results for the company.”

MarketSense has also agreed to develop a brand strategy for Western Petroleum, one of North America’s leading independent marketers of petroleum products. The goal of the new brand is to differentiate the rapidly growing company within its highly competitive, price-driven market. “For this project we’ll use our proprietary branding solution called the Persuasive Process,” said Tim Cook, director of account services and co-president of MarketSense. “We look forward to helping Western Petroleum define its messaging to reach the various markets it serves.”

For more information on MarketSense, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, IL – (May 24, 2010) — MarketSense, a leading full-service business-to-business marketing services firm announced today that it was awarded four Tower Awards from the Business Marketing Association (BMA) of Chicago. The annual Tower Awards acknowledges business-to-business sales and marketing campaigns that are not only superior in creative quality, but that also drive significant business ROI. The 2010 competition attracted more than 300 entries in 35 categories from over 70 Chicago-area companies. Three MarketSense clients shared in the awards: Cision, Sealy Global Hospitality and vAuto.

The BMA awards Gold, Silver and Bronze winners in 35 categories. MarketSense was awarded the following:

• Gold: computer based presentation (Cision)
• Silver: total communications program (vAuto)
• Bronze: direct mail (Sealy Global Hospitality)
• Bronze: web site design (Cision)

The awards coincide with the re-launch of Market-Sense’s agency web site at www.marketsense.com where several of the award winners are on display in the new portfolio section.

For more information on MarketSense, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

 BURR RIDGE, Ill., April 14, 2010 – Legendary Auctions, a premier Sports and Americana auction house had an unusual collection of John F. Kennedy letters to sell, a short time to get the word out and a conservative budget for the effort. MarketSense developed a public relations strategy that landed the collection in a significant Good Morning America segment and resulted in a cascade of print, broadcast and internet coverage valued at more than $1.5 million. Perhaps most importantly, the collection sold for nearly three times pre-auction estimates.

The Good Morning America segment was secured after MarketSense conducted background research on the collection and discovered that an interview regarding an individual involved in the genesis of the letters was previously interviewed on the network. Utilizing that information, a pitch was developed and directed to the appropriate producer at Good Morning America. Pick-up of the pitch was swift and a story driven by ABC Network Nightly News correspondent Chris Bury followed.

“I could not be more pleased with the results of this effort,” said Doug Allen, president of Legendary Auctions. “Every aspect of the public relations approach was strategically executed to ensure maximum media exposure.”

According to Allen, the real success of the public relations effort can be found in the fact that several collectors participating in the auction have become new Legendary Auctions bidders. “We are talking about high-end, international collectors who previously were not aware we existed,” said Allen. “The dividends of this incredibly successful effort will continue to pay off as these individuals continue to bid in future sales events.”

For more information on MarketSense’s public relations services, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com

BURR RIDGE, IL – (April 13, 2010) — MarketSense, a leading full-service business-to-business marketing services company, has announced it has been selected by Crain’s BtoB magazine as one of 2010’s top agencies. This marks the fourth consecutive year that MarketSense has been awarded the prestigious ranking by the industry-leading publication. The magazine placed an emphasis on those agencies that both showed growth and delivered superior marketing programs for their clients in the midst of the challenging economic downturn.

“We are honored that MarketSense has once again been recognized as one of the industry’s best by BtoB,” said Andy Mahler, CEO and Founder of MarketSense. “We believe the driving force behind our continuing success is our relentless focus on bringing real business value to our clients. We’ve always stayed close to this core value proposition and we believe that it’s the reason most of our clients have been with us for ten years or more.”

For more information on the closed-loop, ROI-driven MarketSense B2B marketing solutions, contact Andy Mahler at 630-654-0170 or andrew.mahler@market-sense.com