Capture and Screen Data
 Each
lead is entered into our system, tied to a specific
marketing source, and visually screened based on your
customized criteria to determine its future process
path. The system also screens out competitors and recent
duplicate responses.
back to flowchart
Fulfill
 High
potential leads are quickly forwarded to the field with
all the data gathered. Longer-term prospects are scheduled
to be sent at the appropriate time. Leads can be distributed
through paper forms, email or direct web-based access.
back to flowchart
TeleQualify (optional)
 Experienced
specialists contact prospects shortly after your response
packet arrives. We filter out low potential leads, gather complete demographic
and profile information, and add important background information to the
notes. We also verify contact and email information for ongoing database marketing.
back to flowchart
Distribute to Sales Force
 First,
leads are assigned to the appropriate territory based
on geography, product, house accounts – whatever
you specify. Then, sales reps immediately receive their
new high-potential leads through web-LEAD. Longer-term
prospects are scheduled for follow-up at the appropriate
time. Leads can also be distributed to selected reps
via e-mail or paper forms.
back to flowchart
Process Sales Updates
We make it easy for sales reps to update your database
as the prospect moves through the sales cycle. Use email,
web-LEAD, or direct links to your internal CRM.
The system also ensures that leads generated by sales
reps are captured in your database.
back to flowchart
Reports
Standard management and sales rep reports provide clear,
comprehensive summaries of all marketing and sales activity
as well as important supporting details:
- Media analysis
- Unknown Leads
- Product Analysis
- Active Leads
- Territory Analysis
- Marginal Leads
- Sales Forecast
- Callback Leads
back to flowchart
Special Services
The information in your database and our core competencies
in database development, data entry, telemarketing,
direct marketing, and fulfillment enable us to become
a valuable member of your team, assisting on a wide
variety of marketing and sales projects.
back to flowchart
Closing the Loop
Make the most of every sales and marketing expenditure:
- Ensure that every lead sent to
the field is actively pursued
- Rigorously evaluate your media expenditures,
eliminating any that are not generating viable leads
- Conduct targeted marketing
to prospects who have already responded
Many of our clients have also incorporated their customer files into web-LEAD to create an integrated customer/prospect database.
back to flowchart |
