|
When was the last time you took a close look at the fulfillment packets you send to your sales leads? If it's closer to last millennium than last month, you might be surprised what you find.
View Entire Article
At the risk of being politically incorrect, all sales leads are not created equal. A lead from someone who has visited your Web site, downloaded literature, and requested a sales call demands more attention than a magazine bonus leads where the individual has not even expressed interest in your company. Having a process that recognizes and acts on these differences can have a significant impact on your sales team's ability to convert opportunities into closed sales.
View Entire Article
|
