We're in the idea business, so we’d like to share some with you. Some are our B2B marketing strategies and some belong to people we admire. All inform the way we think — and even more importantly, what we do for our clients.
The era of generic top-level domains like .com and .org is just about .done and the age of custom top-level domains (cTLDs) is upon us. What does that mean for marketers? That’s a tricky question, for which there are some insightful answers. Getting to the Bottom of Custom Top-Level Domains will provide you with a fundamental understanding of the changes and the ramifications to the competitive landscape. It might even reveal opportunities for your business. Check it out, .now.
Maybe you’re still hoping for a first date. Or maybe you’ve been together for a while, but things just aren’t clicking. Either way, if you’re not getting enough action, it’s time to figure out why. This Dating Guide to SEO will help you learn how to have a healthy relationship with SEO in the B2B world. See if you fit into one of the following dating types, and then read on for some pointers on how to make your relationship more fulfilling.