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Creative

At MarketSense, creativity is not merely window dressing or icing on the cake.

It is a functional part of every project—critical to grabbing attention, generating interest, clarifying complexities, and ultimately adding to the effectiveness of the initiative.

And to us, effectiveness is the most exciting part. Our writers, artists, and idea people are as passionate about catching inspiration on the page, as they are about seeing it yield results.

To guarantee the best results for every client, on every project, we practice this basic process for everything we do:

STRATEGY DEVELOPMENT	CREATIVE DEVELOPMENT	CLIENT REVIEW

A logical and linear phase that starts by gathering and analyzing information. We then construct a set of strategy options and collaborate with the client to choose the best direction.

A non-linear phase that begins with no boundaries on the possibilities of ideas, promoting original and compelling solutions.

Then concepts are tested against the approved strategy. Only those that are appropriate, effective, and on-message are presented.

Reviewing only ideas that are both exciting and on-target, the client can't help but choose a solution that will deliver results.

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