Leadership Team

Andy Mahler CEO & Founder

As a founder of MarketSense, Andy has provided vision, strategy and marketing leadership to the company since 1989. He has been instrumental in developing the company’s reputation for delivering highly effective and accountable marketing and sales programs for its clients. Before founding MarketSense, Andy was vice president of sales and marketing at a West Coast marketing services company, Omnigistics. He holds a B.A. in marketing from California State University, and has served as a faculty member at the Direct Marketing Association’s Collegiate Institute.

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Pete Wroblewski Executive Director & Founder

As co-founder of MarketSense, Pete has provided strategy and leadership in many areas of the organization, including sales and marketing, operations and customer experience, since the company’s beginning. Pete and Andy worked together to pioneer many of the concepts that are central to the database and response management services, including the focus on ROI. Life before MarketSense included several senior-level positions with Continental Illinois Bank, Nevada Pay Television and Omnigistics. Pete holds a B.A. in finance from Illinois State University.

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Tim Cook Director of Client Services & Co-President

Tim has 15 years of experience in B2B marketing and communications, working on both the client side and the agency side of the industry. His agency work includes leading successful integrated marketing programs for clients such as HP, VeriFone, Sun Microsystems, Intel, SAP and Charles Schwab. Prior to joining MarketSense in 2008, Tim held senior-level positions in corporate and product marketing during his eight-year tenure at Convergys Corporation — one of the world’s largest outsourcing firms. Tim holds a B.A. in English literature from Stonehill College and he has completed certificate programs in Change Management, Media Relations and Integrated Marketing Communications at the University of Chicago Graduate School of Business.

Tom Barg Executive Creative Director & Co-President

Tom holds an MFA from Rochester Institute of Technology and a BFA from Loyola University. He brings more than 15 years of B2B creative energy and experience to his role on the team. Before joining MarketSense, Tom held a senior creative management position with a technical publishing company. As the creative head of MarketSense, Tom specializes in developing core branding and messaging platforms that create strong connections to the market and drive long-term revenue for clients.

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Kevin Coe Vice President of Technology Solutions

Kevin joined MarketSense in 1994 after earning his B.S. in advertising from the University of Illinois / Champaign–Urbana. Kevin oversees the web application and software development group and has been instrumental in the growth of the company’s technology expertise. Under his guidance, this group is now responsible for the development and implementation of hundreds of interactive and custom applications every year, including eCommerce, ERP integration, CMS, portals, viral and SEO initiatives.

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Kate Fishburne Director of Organizational Development

Kate joined MarketSense in 2006. She oversees all organizational initiatives to hire, develop and retain our people, as well as to improve the overall operations of the company. Prior to MarketSense, Kate managed the research group for a middle-management executive recruiting firm in downtown Chicago. She holds a BBA in finance from the University of Notre Dame.

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