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        At the core, our service is persuasion. The persuasion of your audience to become your customers. To remain your customers. To champion your brand — clearly and sincerely — to other potential customers. And we make that happen through the specific offerings below.

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        Lead Management

        While other b2b marketing agencies stop at lead generation, MarketSense gets started. We know that all the leads in the world don’t guarantee a sale, unless you’ve got a plan and a process for closing the deals. In fact, we’ll argue that the most effective b-to-b marketing programs always start with a discussion of what happens after you get the lead. Closing the loop on your b-to-b marketing process doesn’t have to cause headaches about what will happen, who will do it and where it is now. MarketSense is unique in that it has a proven methodology and an expertly honed lead management system that process and track every lead:

        1. Capture lead data from all marketing sources into one central database.
        2. Qualify leads for high-potential and longer-term prospects.
        3. Develop personalized print or e-collateral fulfillment packages.
        4. Distribute lead information to field sales quickly for follow-up.
        5. Update central database with status information for ongoing nurturing.
        6. Reporting on marketing ROI, sales pipeline and rep performance.

        Don’t let those valuable leads fall through the cracks. Contact MarketSense today to build a solid lead management system for your company.

         
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        Named one of BtoB Magazine's Top Agencies for five consecutive years
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